Google Ads · Local service businesses
Turn ad spend into
predictable, qualified leads.
We manage Google Ads for local service businesses — plumbing, HVAC, roofing, and home services. Budgets from $2K to $50K a month, measured on cost per booked job rather than impressions. A small number of accounts at a time, handled directly by us.
Talk to us about your accountOur approach
Every engagement starts with understanding, not assumptions.
Business owners are the experts on their own customers. Our process is a feedback loop between the data and the people closest to the business: we test rigorously, measure what matters, and keep you involved in judging lead quality — because volume means nothing if the leads don't convert.
01
Audit & goal setting
Understand the business goals, growth targets, and service segmentation. Then audit the existing account — what's working, and where spend is leaking.
02
Tracking & landing pages
Rebuild conversion tracking from scratch — calls, forms, and micro-conversions. Audit landing pages so the traffic you're paying for actually converts.
03
Campaign & keyword strategy
Tightly structured campaigns, intent-matched keywords, and a negative keyword strategy that eliminates low-intent clicks before they cost you.
04
Test, optimize, repeat
Structured tests across copy, bids, and targeting, tied to business goals — with an ongoing lead-quality feedback loop with you.
Case study · Emergency plumbing
73% reduction in
cost per lead.
$300 CPL → $80 CPL in 90 days
The situation
An emergency plumbing business was running ads with no proper conversion tracking, broad keywords pulling low-intent clicks, and a landing page that wasn't built to convert. Cost per lead had climbed to $300 — unsustainable for a business where speed-to-lead is everything.
What we did
- Rebuilt conversion tracking from scratch — calls, forms, micro-conversions.
- Restructured campaigns around emergency-intent keywords.
- Built out negative keyword lists to eliminate wasted spend.
- Shifted to Target CPA once clean data was in place.
- Provided landing page copy and structural recommendations.
$80
CPL achieved
73%
Cost reduction
+40%
Lead volume
Industries we've supported
- Plumbing
- HVAC
- Roofing
- Auto repair
- Dentistry
- Med spa & cosmetic surgery
- Dog training
It's a different game than national search: tight service areas, expensive clicks, and phones that need to ring today. The work is unglamorous and specific — call-worthy ad copy, negative keyword hygiene, bid strategy tuned to your real job value, and honest reporting on cost per booked job.
Get started
If you can't say what your ads
are returning, let's talk.
Tell us your trade, service area, and current monthly spend. We'll come back within one business day with an honest read on what your account is doing.
Start a conversationWe take a small number of accounts at a time.