About
We built the practice we wish had existed — one where the people setting strategy have also done the work, and will tell you plainly when an idea won't hold up.
Between us we've sat on both sides of the table: in-house, agency-side, and running our own businesses. We kept seeing the same thing — teams buried in deliverables, with no one asking whether any of it made the brand more credible.
So that's what we do. Two people, a small number of clients, and work you can point at a year later and still see the effect of.
Who you'd work with
Co-Founder · SEO & AI Strategy
I've spent more than ten years leading organic search — for publishers doing over a million visits a month, and for local businesses where one extra call a day changes the year.
The last couple of years I've been deep in what AI search does to all of it. Same instinct, new surface: figure out what makes a brand worth recommending, then go make that true.
Co-Founder · Brand & Digital PR
My whole career has circled one question: why should anyone trust you online? That's led me through digital PR, link building, EEAT, and brand work.
What I care about is earning attention honestly — a real story, placed where real people read it. It happens to be the thing the models reward too.